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Amika Alfa 360 Dryer is a powerful 1875 watt designed with far-infrared heat technology to lock in moisture and +/- ion generators for frizz-free hair. The three temperature settings and rotating dial allows for easy maneuvering, efficiency, and comfort.Directions:Turn on and adjust heat and speed. Positive ion setting helps nutrients penetrate the hair during treatments and can be used to create big volume. For everyday blow drying, the negative ion setting seals in moisture, prevents frizz, and gives a sleek sexy finish. Use Cool Shot for style setting.